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Base URL

https://api.plura.ai/v1
All endpoints use the /v1 prefix.

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Phone Number Format

Always use E.164 format — digits only, with country code, no formatting characters.
Example
Correct17145551234
Wrong(714) 555-1234
Wrong+1-714-555-1234
Wrong714-555-1234
Strip all non-digits and prepend the country code (e.g., 1 for US). The Create Lead endpoint will auto-prepend 1 if you omit the country code, but all other endpoints require the full E.164 format.

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Date/Time Format

Use UTC ISO-8601: 2024-03-15T10:30:00Z

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Journey ID vs Flow ID

When working with workflows, always use the Journey ID — not the Flow ID. Find it in your workspace URL: 
app.plura.ai/[workspace]/journey/[JOURNEY-ID]/flow/[flow-id]
The Journey ID is the UUID after /journey/. It stays constant even when you update flows, so your integrations won’t break when workflows change.